Hi, I’m Jasmine.

People often ask me about the name AJA. It’s deeply personal to me a blend of Andre and Jasmine, my husband and myself. It represents the partnership and love that ground my life.

I spent years working as an architect, designing the structures that surround us: the glass, steel, and concrete of our modern world. But in the heart of every bustling city, I noticed a common thread. Life moves fast, deadlines press, and quiet moments often slip away. I lived in this rhythm for many years. Along the way, I realized that no matter how well a physical space is designed, we all still crave internal stillness.

AJA was born from that search for a little bit of quiet. To me, this is more than just a fragrance brand, it’s an extension of my work as a designer. I’ve simply traded blueprints for scent and atmosphere. I believe that just as architecture defines physical space, fragrance has the power to shape our emotions. It is one of the fastest ways to change how we feel.

My mission is to help you carve out those much-needed mindful pauses, reminding us all that self-care isn’t a luxury, but a necessity that keeps us grounded. My hope is that it can bring back the warm, comforting memories we all carry inside. I want you to feel good in the stillness not just for a moment, but in a way that truly recharges you.

Life is busy, but I created AJA to help you find small pockets of quiet in your day. I hope our fragrances help you rediscover balance and remind you that it’s okay to pause.

With gratitude,

Jasmine

Founder, AJA Fragrances